A New UCD

In all of my years at UC Davis I never understood why we didn’t embrace the acronym UCD! It was on all of our sweatshirts and the students often referred to the university using the term. Finally after 15 years of lobbying, marketing relented and the designers on staff were charged with coming up with a mark for UCD. This mark was one of my best attempts. I united the letters in a quasi-helix structure as a nod to our expertise in the sciences and added a gold oak leaf to celebrate both our arboreal campus and our excellence in agriculture & the environment. The marketing staff decided to wait on a new mark, but I remain proud of this design.